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Privacy Policy

Last updated: August 22, 2026

1. Introduction

FPL Pulse ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data when you use our Service.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Data We Collect

We collect the following types of personal data:

Account Information

  • Email address (required for account creation)
  • Display name (optional)
  • Password (stored securely using industry-standard hashing)

Squad Analysis Data

  • Squad screenshots or written squad details submitted for one-off analysis
  • Generated analysis reports and report status

Usage Data

  • Feature usage patterns
  • Email preferences and delivery records

Technical Data

  • IP address
  • Browser type and version
  • Device information
  • Cookies and similar technologies (see Section 8)

3. How We Use Your Data

We use your personal data for the following purposes:

  • Service Delivery: To provide AI-powered analysis and recommendations
  • Personalization: To tailor analysis based on the squad information you submit
  • Communications: To send requested reports, transactional messages, and optional strategy emails
  • Account Management: To manage your subscription and preferences
  • Improvement: To analyze usage patterns and improve the Service
  • Security: To detect and prevent fraud or abuse

4. Legal Basis for Processing

We process your data based on:

  • Contract: Processing necessary to provide the Service you requested
  • Consent: For optional communications like marketing emails
  • Legitimate Interests: To improve our Service and ensure security
  • Legal Obligation: To comply with applicable laws

5. Service Providers

We use trusted service providers to operate FPL Pulse. They process personal data only as needed to provide services to us, such as:

  • AI processing: To generate squad analysis
  • Hosting and infrastructure: To operate, secure, and maintain the Service
  • Email delivery: To send account messages and requested or optional reports
  • Payment processing: To process subscriptions and one-off purchases; we do not store your full payment card details

We require service providers to protect personal data and use it only for the services they provide to us, subject to their legal obligations.

6. Data Retention

We retain your data for as long as your account is active or as needed to provide the Service. Specifically:

  • Account data: Retained until you delete your account
  • Analysis reports: Retained while needed to provide the Service and until you delete your account, subject to backups and legal obligations
  • Analysis inputs: Retained with the associated report so you can access your purchase history and report
  • Payment and email records: Retained as needed for accounting, fraud prevention, support, and legal compliance
  • Email preferences: Retained until you change them or delete your account

After account deletion, we may retain anonymized data for analytics purposes.

7. Your Rights

Under UK GDPR, you have the following rights:

  • Access: Request a copy of your personal data
  • Rectification: Correct inaccurate or incomplete data
  • Erasure: Request deletion of your personal data
  • Portability: Receive your data in a structured, machine-readable format
  • Restriction: Request limited processing of your data
  • Objection: Object to processing based on legitimate interests
  • Withdraw Consent: Withdraw consent at any time (where applicable)

To exercise these rights, contact us at privacy@fplpulse.com. We will normally respond within one month, subject to applicable law and any permitted extension.

8. Cookies

We use cookies and similar technologies to:

  • Essential cookies: Required for authentication and security
  • Preference cookies: Remember your settings and preferences
  • Analytics cookies: Understand how you use the Service (anonymized)

You can manage cookie preferences through your browser settings. Note that disabling essential cookies may affect Service functionality.

9. Data Security

We implement appropriate technical and organizational measures to protect your data, including:

  • Encryption of data in transit (HTTPS/TLS)
  • Encryption of sensitive data at rest
  • Regular security assessments
  • Access controls and authentication

While we strive to protect your data, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

10. International Transfers

Some of our third-party service providers may process data outside the UK/EEA. Where this occurs, we ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses approved by the ICO
  • Adequacy decisions by the UK government
  • Certification schemes (e.g., EU-US Data Privacy Framework)

11. Children's Privacy

The Service is not intended for children under 13 years of age. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by email or through the Service. The "Last updated" date at the top indicates when the policy was last revised.

13. Contact Us

For privacy-related inquiries or to exercise your rights, contact us at:

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk

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